The Red Reflex
The Color That Moves Us
Red is the color we choose when we want something to matter.
Play a child Gustav Holst’s Mars, the Bringer of War and hand them a box of crayons. The drums stomp. The brass leans in. The music feels like it’s walking toward you with its shoulders squared. Before you explain anything, the red crayon is usually the one they reach for.
Now ask that same child to draw a heart. Same box. Same hand. Red again.
That’s the strange weight red carries. It’s the color of affection and the color of fury. The color of Valentine’s Day and the color of alarms. It can mean come closer and back away without changing a single shade.
We like to think love and anger are opposites. They’re not. Both pull us forward. Both narrow the world down to one thing that matters right now. Both raise the pulse. Red doesn’t sort emotions by whether they’re good or bad. It marks intensity. It says, this is not neutral.
Some of this begins in the body. Red is blood. Red is warmth under the skin. Red is the flush that appears when we’re embarrassed, excited, threatened, or in love. Long before language, red was a signal you didn’t ignore. You didn’t need to interpret it. You just needed to look.
Culture takes that reflex and sharpens it. We wrap love in red, hearts, roses, lipstick. We wrap danger in red too, stop signs, sirens, warning labels. We learn the rule without ever being told. Red is the color reserved for moments that demand a response.
Red is never neutral.
That’s why the child reaches for it twice. Red is the crayon for big feelings. Red is the fastest way to say, this is the important part.
That habit doesn’t stop at the edge of our personal lives.
Red doesn’t only describe what we feel. It pushes us to move before we’ve decided why. A red banner flashing across a screen interrupts us mid-thought. It can pull people together toward care, protection, and courage. It can also tip us toward outrage and snap judgment. Same color. Same heat. Different outcomes.
Change how you see red, and you change more than a preference. You change your reaction time. You change what you treat as urgent. You change how easily someone else’s intensity becomes your own. In a world built from signals, headlines, alerts, icons, flags, those shifts ripple outward quickly.
Other colors carry contradictions too. Blue can calm or sink into sadness. Green can suggest growth or envy. Black can signal elegance or grief. But those colors move more slowly. They invite interpretation. Red skips that step. It hits the body first. It feels like a raised voice even when it’s quiet.
The child with the crayon isn’t confused. They’re precise. They’re choosing the color for moments that feel big enough to matter.
The irony isn’t that red means love and anger.
The irony is that we’re surprised when the same force fuels both.
Once you notice how quickly red makes you move, you gain a choice you didn’t have before. You can still pick it up. You just don’t have to be pulled by it.
Remember…
Be Kind. Do More Good. We Got This 🌍✨